Marketing Campaigns
Backpack Drive
June - August 2025 & 2026
An annual community-focused marketing campaign at Stone Creek Club & Spa that combined charitable giving with a strategic membership incentive. For two consecutive years, the initiative encouraged prospective members to donate backpacks and essential school supplies in exchange for discounted enrollment, supporting local families while promoting membership growth.
My Role
Led the marketing and promotional efforts for the campaign, including creative development, graphic design, campaign messaging, and digital communications. Helped coordinate the initiative to align community outreach with Stone Creek's membership objectives.
Execution
Developed promotional materials and messaging highlighting the donation requirements, enrollment incentive, and community impact. Promoted the initiative through Stone Creek's marketing channels, communicating the campaign's purpose and encouraging participation throughout the collection period.
Results
Successfully supported the campaign's continuation across two consecutive years, reinforcing Stone Creek's commitment to community involvement. In 2026, the initiative collected 30 backpacks donated to Northshore Enduring Hope, providing essential school supplies to local children.
Key Metrics
XX Memberships
XX Backpack Donated
Dues Increase Campaign
Annual 2024 - 2026
An annual community-focused marketing campaign at Stone Creek Club & Spa that combined charitable giving with a strategic membership incentive. For two consecutive years, the initiative encouraged prospective members to donate backpacks and essential school supplies in exchange for discounted enrollment, supporting local families while promoting membership growth.
My Role
Led the marketing and promotional efforts for the campaign, including creative development, graphic design, campaign messaging, and digital communications. Helped coordinate the initiative to align community outreach with Stone Creek's membership objectives.
Execution
Developed promotional materials and messaging highlighting the donation requirements, enrollment incentive, and community impact. Promoted the initiative through Stone Creek's marketing channels, communicating the campaign's purpose and encouraging participation throughout the collection period.
Results
Successfully supported the campaign's continuation across two consecutive years, reinforcing Stone Creek's commitment to community involvement. In 2026, the initiative collected 30 backpacks donated to Northshore Enduring Hope, providing essential school supplies to local children.
Key Metrics
$5,000+ Raised for Charity
100+ Participants
25 Hours of Continuous Tribute
