Portfolio

An annual community-focused marketing campaign at Stone Creek Club & Spa that combined charitable giving with a strategic membership incentive. For two consecutive years, the initiative encouraged prospective members to donate backpacks and essential school supplies in exchange for discounted enrollment fees, supporting local families while promoting membership growth.

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Stone Creek Club & Spa hosted its inaugural 9/11 Memorial Stair Climb, a 25-hour fundraising event honoring the courage and sacrifice of first responders and those lost on September 11, 2001. Benefiting the First Responders Children's Foundation, the initiative brought together club members, local fire departments, law enforcement, and community supporters for a meaningful tribute centered on remembrance, service, and charitable giving.

As part of Stone Creek Club & Spa's ongoing marketing and communications strategy, I oversee the development and production of quarterly printed newsletters designed to inform, engage, and connect with club members. Each publication highlights upcoming events, fitness and wellness programming, club updates, seasonal promotions, and community initiatives.

From content planning and copywriting to graphic design, photography selection, and layout development, I manage the creative process to ensure each edition is visually engaging, informative, and consistent with Stone Creek's brand identity. These publications serve as a key communication tool, bringing together information from multiple departments into one cohesive, professionally designed magazine.

Barktober Fest is an annual community outreach and pet adoption event hosted by Stone Creek Club & Spa in partnership with St. Tammany Parish Animal Services. Designed to connect adoptable animals with loving families, the event brings together local pet-related businesses, community members, and animal welfare advocates. Stone Creek covers adoption fees to encourage pet adoptions and support the local animal shelter.

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