The Work

A collection of marketing campaigns, creative projects, and communications developed through strategic thinking, thoughtful design, and purposeful execution.

Brand Communication

Newsletters, branded communications, advertising materials, and print design.

Social Media & Digital Content

Digital content, social media campaigns, and audience engagement initiatives.

Marketing Campaigns

Integrated promotional campaigns, from concept and creative direction through execution.

Events & Community Engagement

Events and community initiatives that bring brands and audiences together.

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Short Form Videos.

Chow Yum Phat Menus.

Foodtruck Student Project

Branding

I created a coffee shop on wheels with a playful and attractive design for my food truck. The name of my company is Latte Da. I decided to use shades of green that resemble matcha for my color scheme. Additionally, I added the tagline "Sweet Treats on Wheels" to emphasize that we offer more than just coffee.

Foodtruck Mockup

I aimed to create an eye-catching physical appearance when designing my food truck. To achieve this, I added charming characters to the back of the vehicle to grab the attention of drivers behind it and provide an opportunity for customers to take fun pictures. Additionally, I ensured that the company's name was prominently displayed on both sides of the truck uniquely.

I stuck to my chosen color scheme when designing Latte Da's menu. I aimed to create a visually appealing and organized menu for customers. I came up with some signature drink options to add uniqueness to the drinks. Additionally, I included a variety of snacks, treats, and milk options to complete the menu.

Latte Da Merchandise

I have designed some merchandise for Latte Da that customers can use to express their affection for our brand. These items will be made available to customers and online shoppers through our social media channels.

Canvas Tote

To add a playful touch, I made a canvas tote bag featuring the catchy phrase "I Love You so Matcha".

Matchbooks

I decided to create matchbooks featuring Latte Da's branding, as these have become more popular in art.

Matcha Powder

I have developed a unique premium grade Matcha Powder for Latte Da customers to enjoy at home.