Backpack Drive
Stone Creek Club & Spa
An annual community-focused marketing campaign at Stone Creek Club & Spa that combined charitable giving with a strategic membership incentive. For two consecutive years, the initiative encouraged prospective members to donate backpacks and essential school supplies in exchange for discounted enrollment fees, supporting local families while promoting membership growth.
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Execution: Developed promotional materials and messaging highlighting the donation requirements, enrollment incentive, and community impact. Promoted the initiative through Stone Creek's marketing channels, communicating the campaign's purpose and encouraging participation throughout the collection period.
Results: Successfully supported the campaign's continuation across two consecutive years, reinforcing Stone Creek's commitment to community involvement. In 2026, the initiative collected 30 backpacks donated to Northshore Enduring Hope, providing essential school supplies to local children.
Key Metrics:
30 Backpacks Donated and 30 New Memberships in 2026
36 Backpacks Donated and 36 New Memberships in 2025